Five modules. Real practice. A skill you can offer.
The Local SEO Foundations Masterclass is a structured, self-paced recorded course with PDF toolkits. Each module builds on the last, and each one ends with a hands-on task.
What each module covers
- 01
Module 1
How local search works
A clear, no-jargon introduction to how local search results are formed. You will learn what signals matter, how search engines use location-based cues, and why consistency across platforms is so important for local businesses.
What you will be able to do
- Understand the key factors that influence local visibility
- Learn what you can and cannot control or guarantee
- Identify the types of businesses best suited to this kind of work
- 02
Module 2
Business-information and listing audits
This module covers the core listing audit — the systematic process of checking whether a business's contact information, categories, and key details are accurate and consistent everywhere they appear online. You will use a step-by-step checklist and AI prompt templates to work efficiently.
What you will be able to do
- Conduct a structured name, address, phone, and website check
- Identify listing inconsistencies across key platforms
- Use AI-assisted prompts to speed up the audit process
- 03
Module 3
Local page and content basics
You will learn to assess a business's website pages for the signals that help local search engines understand what the business does and where it operates. This includes headings, service descriptions, location mentions, and simple structured data concepts.
What you will be able to do
- Review and improve on-page headings and location signals
- Assess service page content for clarity and usefulness
- Apply basic structured-data awareness without coding
- 04
Module 4
Citation and technical checks
Citations — mentions of a business's name, address, and phone on third-party directories — are a foundational part of local presence. This module teaches you how to surface duplicate, inaccurate, or missing listings and how to identify the technical issues most likely to cause problems.
What you will be able to do
- Find and flag duplicate or incorrect third-party listings
- Identify common technical issues that affect listing visibility
- Prioritise actionable fixes by impact
- 05
Module 5
Reporting, maintenance, and ethics
The final module covers professional delivery: how to write a completed-work summary that explains what was done and why, how to manage client expectations responsibly, and the clear ethical boundaries around fake reviews, false locations, and misrepresentation.
What you will be able to do
- Produce a clear completed-work report with honest scope
- Set client expectations without overstating ranking impact
- Understand the ethical lines you must not cross
Important: This masterclass does not teach techniques involving guaranteed rankings, map placement, calls, or customers; fake locations, reviews, or business identities; or any misrepresentation of affiliation with a search platform. These are prohibited and unethical practices that are not part of this course.
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