Learning Path
Your route from beginner to delivering your first audit
The masterclass is structured in four progressive stages. Each stage ends with a clear milestone — something you can actually do rather than just something you know.
Self-paced — work at whatever speed suits your schedule
The four stages of the learning path
- Stage 1
Build your foundations
Start here- How local search worksModule 1 — essential context
- What signals matter and whyModule 1 — conceptual overview
- Types of local businesses to work withModule 1 — targeting
Stage outcome: You will understand the landscape clearly before touching any tools.
- Stage 2
Learn the audit workflow
Core skill- Listing information audit checklistModule 2 — your main deliverable
- AI prompt workflow for researchModule 2 — speed and consistency
- On-page structure reviewModule 3 — website assessment
Stage outcome: You will be able to run a complete audit using the supplied checklist.
- Stage 3
Go deeper: citations and technical
Intermediate- Citation discovery and deduplicationModule 4 — directory work
- Technical issue identificationModule 4 — surfacing problems
- Prioritising fixes by impactModule 4 — practical decision-making
Stage outcome: You will know how to go beyond the listing and assess the wider presence.
- Stage 4
Deliver work professionally
Final stage- Writing the completed-work reportModule 5 — client communication
- Setting expectations honestlyModule 5 — ethics and scope
- Maintenance schedule templateModule 5 — ongoing work
Stage outcome: You will be able to deliver clean, honest, professional work to a client.
What you need before you start
- A laptop or desktop computer and a reliable internet connection
- Curiosity about how local businesses show up online
- Willingness to follow a structured, detail-oriented process
- No prior SEO, marketing, or technical knowledge required
Start the path — no experience needed
Get in touch to access the masterclass and begin stage one today.
Get started today