Hands-on tasks that produce real deliverables
Every module ends with a practice task. You do not just read and watch — you produce an actual document or checklist that shows you have applied the skill.
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The four practice projects
Module 2 practice task
Local Presence Audit
Using the included checklist, you will conduct a full listing audit for a sample local business — checking name, address, phone, website URL, and business category across key platforms. You will use the AI prompt templates to speed up research and produce a populated audit document.
Deliverable: A completed listing audit checklist with notes and flags for each platform checked.
Module 3 practice task
On-Page Content Review
You will assess the homepage and main service page of a practice business website for key local on-page signals: heading structure, location mentions, service descriptions, and content clarity. You will produce a short annotated review identifying what is working and what could be improved.
Deliverable: A structured on-page review document with specific improvement notes.
Module 4 practice task
Citation Discovery Exercise
Using a provided business profile, you will search for third-party directory listings and identify duplicate entries, outdated addresses, or inconsistent phone numbers. You will log your findings in the citation tracking template and flag priority fixes.
Deliverable: A populated citation log with status notes and a prioritised fix list.
Module 5 practice task
Completed-Work Report
Using the report template, you will write a completed-work summary for the practice business — describing what was audited, what was found, what was improved, and what remains out of scope. This report is written honestly, without overstating ranking impact or promising future results.
Deliverable: A professional completed-work report ready for a real or portfolio client.
What the PDF toolkit includes
- Listing audit checklist (all key information fields)
- AI research prompt templates
- On-page review worksheet
- Citation tracking log template
- Completed-work report template
- Maintenance schedule template
All practice tasks in this course use fictitious or clearly labelled practice business profiles. No task involves fabricating reviews, creating fake business locations, or misrepresenting affiliation with any platform. These boundaries are part of the curriculum.
Build a portfolio of real practice deliverables
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